Too early to be talking about Christmas? Perhaps not.
ChurchAds.Net, whose aim is to beat secularisation by reminding people about the meaning of Christmas, already has the Church of England, the Methodist Church, the Baptist Union and the United Reform Church on board.
It includes one fact on its website that stopped me in my tracks. More than one third of children don't know whose birthday Christmas celebrates. (And only 12 per cent of adults know the nativity story.) Can you imagine?
This year, instead of producing a wacky poster showing the Holy Family in a bus shelter or the Lord Jesus done up like Che Guevara, it is concentrating on a simple motto: Christmas starts with Christ.
I wish them well in their effort.