So British Pregnancy Advisory Service, the UK's biggest abortion providers, have launched their campaign to have all abortion legislation swept away and women free to choose to have an abortion at any time, for any reason.
No other medical procedure, they claim, is so out of touch with clinical developments and the moral thinking of the modern world.
They don't mention, of course, the sudden shock of an unplanned pregnancy; the number of women pressured into abortion by husbands, partners, parents and friends; the increased risk of mental health problems and suicide after abortion. Or the medical complications. Or the fact that abortion kills a baby.
By coincidence, a matter of days after their campaign was launched, a series of videos was published on a new website - AbortionProcedures.com - showing just how abortions are carried out. A former abortionist describes what happens in a suction D and C abortion, a D and E abortion, a late term abortion, and an abortion using abortion pills.
There are no bloody photographs or pictures of live action; the procedures are demonstrated using animated diagrams. The videos are said to be medically accurate.
The video on D and E abortions has been viewed more than 2,700,000 times in the three weeks since it was placed on YouTube, and some viewers are said to have changed from pro-abortion to pro-life.
You can watch the videos here.